For many bakeries, sales used to be simple — customers walked in, ordered, and left with fresh bread or pastries. But in the modern market, relying solely on foot traffic limits growth. Consumers now expect to browse menus online, place orders from anywhere, and have them delivered on time — even for perishable goods.
This is the story of how a bakery moved from being a well-loved local shop to a nationwide supplier, powered by a custom-built eCommerce platform that managed everything from order processing to delivery scheduling.
The Challenge: Moving Beyond the Counter
The bakery was thriving locally but struggled to reach customers outside their city. They had a basic website showing their menu and contact details but no online ordering system. Seasonal demand spikes — like holidays — often caused chaos, with phone orders overwhelming staff and inventory running out without warning.
Main issues:
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No online ordering system
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No inventory synchronization between in-store and online sales
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Manual handling of large seasonal orders
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Limited ability to offer nationwide shipping
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No automated marketing for repeat customers
The Solution: A Custom eCommerce Platform Built for Bakeries
We built a fully integrated platform that handled everything:
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Product Catalog & Menu Management
The bakery could update products, prices, and images instantly without needing a developer. -
Custom Order Forms
Customers could choose from fixed products or build custom orders with mix-and-match options. -
Bulk Ordering Capability
Designed for corporate clients and event planners who needed large quantities. -
Seasonal Product Scheduling
Items like holiday cakes or special breads could appear online only during specific dates. -
Nationwide Shipping Integration
With real-time shipping cost calculation and delivery estimates. -
Delivery Tracking
Customers could track orders from the bakery to their doorstep.
Key Features That Made the Difference
1. Inventory Sync Across Channels
The system linked in-store POS sales with online orders, preventing overselling and giving accurate stock levels at all times.
2. Automated Delivery Scheduling
Customers chose delivery dates, and the system automatically allocated them based on production capacity and shipping timelines.
3. Flexible Payment Options
Integrated Stripe, PayPal, and Apple Pay for online orders, plus invoice options for bulk clients.
4. Customer Accounts and Loyalty
Accounts stored past orders, making reordering easy. Loyalty points were awarded for each purchase.
5. Automated Marketing Campaigns
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Cart abandonment emails with limited-time discounts
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Reminders for seasonal favorites
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Thank-you offers for first-time buyers
How It Transformed Operations
Within three months:
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Online sales made up 40% of total revenue
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Holiday orders were processed without chaos
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The bakery shipped to over 20 states
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Average order value increased by 18% thanks to upselling features
Instead of spending hours on the phone taking orders, the staff could focus on production and customer service.
How Robust Softech Helps Food Businesses Go Digital
We’ve worked with restaurants, bakeries, and specialty food retailers to move their businesses online in a way that works for perishable goods.
Our approach ensures:
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The online store feels as personal and inviting as your physical location
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Inventory is always accurate
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Delivery logistics are seamless
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Customers keep coming back
Our Food & Beverage eCommerce Services:
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Custom Product Configurators (for cakes, gift boxes, bulk orders)
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Seasonal Product Scheduling
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POS + eCommerce Inventory Integration
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Multi-Location Store Support
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Payment Gateway & Delivery API Integration
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Automated Marketing & Loyalty Programs
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Performance Optimization for High Traffic Periods
We don’t just “set up” an online store — we build a system that helps your brand grow beyond your local area.
Client Experience
“We wanted to sell our baked goods beyond our small town but didn’t know how to manage nationwide orders without losing quality or control. Robust Softech built us a custom platform with inventory sync, nationwide delivery, and seasonal scheduling. Now we ship across Australia, and online sales make up nearly half of our revenue.”
— Owner, Australia-based artisan bakery